We’re growing - a huge welcome to Prime Fifty

We’re delighted to announce we’re bucking the economic trend and growing.  We have acquired the specialist supplement company that targets the over 50s, Prime Fifty.


Dr Max Gowland, a biochemist, who established Prime Fifty nearly seven years ago, will join the team in Cambridge from November 2020.

We’ll continue to sell Prime Fifty products alongside our own. We’re thrilled to have new products for our customers to try;  including an innovative science-backed beauty range as well as an effervescent Super Greens multi-vitamin.

Adam Cleevely, FutureYou Cambridge, CEO says “It’s great to have Max on board. He’ll continue to play a pivotal role supporting our new product development through his existing highly successful QVC television appearances.  Max will continue to do what he loves best, which is developing new products  and educating consumers on the health benefits of supplementation.”

The Prime Fifty range